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Game on, AI: Streamlining Content with AI

A man in front of holographic screens

As discussed in our previous article, the continuous growth of esports presents unique opportunities and challenges for content creators. The sheer volume of content, from game highlights to analysis and community engagement, can be overwhelming. However, AI is increasingly becoming a game-changer, providing tools and technologies to streamline content creation, making it more efficient and effective.

Automating Game Highlights with AI

Capturing the best moments in a game is an essential part of esports content creation. However, with the fast-paced nature of many games, it's a challenge to manually select the most exciting moments. This is where AI steps in. Tools like Hypetrigger provide automatic highlight clips, using computer vision to detect noteworthy in-game events​​. The software supports most popular games, including "League of Legends," "Fortnite," and "Call of Duty: Warzone"​

Here's a practical tip: To make the most out of these AI tools, ensure your game settings align with the software requirements. This way, you won't miss any epic play that occurs during your live streams.

Auto-Generating Written Content

Writing engaging content is a must for any esports organization. Whether it's game summaries, player profiles, or news articles, high-quality written content is crucial. Fortunately, AI can assist in this task. AI writing tools such as Jasper,, Anyword, and Writesonic can help generate compelling copy, publish blog posts quicker, and reduce the slow-paced typing aspect of writing​​.

These tools use large language models, like GPT-3 and GPT-4, to generate human-like text. But they're not just about spitting out text; they offer a collaborative platform where you can influence the tone, style, language, and content to write great copy quickly​​. 1

Here's a practical tip: Always supervise AI-generated content. While these tools can create engaging copy, they may sometimes produce generic or incorrect content. Therefore, always review and revise the output to align with your brand's voice and message.

In the next parts of our series, we'll delve deeper into how AI is revolutionizing social media management in esports and providing analytics and insights that drive growth. Stay tuned!


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